Applied approach to CX The name CX4YOU carries the essence of our mission: Customer Experience for YOU. Yes, for you who read us, each supplier who collaborates with us, and fundamentally, each employee who builds our journey. If we work tirelessly to optimize the experience of customers and consumers, why not apply this same passion […]
Building the Perfect Relationship Center: Decoding the RFP Challenge After years as a supplier, I decided to contribute to help in this exhaustive and complex process of opening a bid. In this article, I will deal with the concepts behind this document, the quality of information, the objectives and the impacts of a failed […]
Customer service experience This is an adaptation for Brazil of an article found on the website www.toolbox.com, written by Lipi Khandelwal and duly authorized by editor-in-chief Chitra Iyer, to whom I am very grateful for the partnership. Although extensive, this reading is strongly recommended as it deals with an article specific to the customer […]
What is the difference between Customer Experience, Customer Service and Customer Success?” Author: Marcus Barbosa (2018) In the last few months, I have noticed many people working in my Customer Experience area. As we discuss a relatively new field, many concepts are not yet concrete and aligned among professionals. I was surprised how each […]